Search results for "Strategic Communication"
showing 10 items of 17 documents
Framing the Press and the Publicity Process
2003
This study examines meta-coverage in Campaign 2000, defined as (a) coverage of the behaviors, products, and performance of the news media and (b) coverage of candidates’ use of paid media, communication personnel, and other forms of strategic communication. Using a new model of press framing, a content analysis was conducted on 284 stories aired from September 4 to November 6 on ABC and NBC evening news programs. Results show that 55 stories contained enough press designators and 75 stories contained enough publicity designators to qualify for framing analysis. A small percentage (12%) contained overlapping press and publicity designators, resulting in 116 stories that qualified for framin…
Does Culture Matter? : Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19
2022
The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setti…
Social media for universities’ strategic communication: how Nigerian universities use Facebook
2020
A university has many stakeholders with varying interests and commitments. Several studies have examined modes and methods of HEIs communication with stakeholders. To the best of our knowledge, it is not evident in the literature how the engagement between universities and their stakeholders proceeds on the social media platforms particularly from a developing country perspective. This study employed stakeholder theory to give newer understanding to social media marketing as a strategy to reach university stakeholders and utilised an inductive, generic, qualitative approach in a netnography context to achieve the aim of this study. Theoretically, this chapter makes three key contributions. …
Journalism or public relations? A quantitative survey of custom publishing editors in Germany
2016
Abstract Custom publishing, the production of content that is edited in a journalistic manner for organizations, is a fast-growing professional field located at the intersection of journalism and public relations. These corporate (or organizational) publications, as a form of strategic communication, assist with organizations' image cultivation and aim to communicate their particular interests. However, in their stylistic, optical, and thematic composition, they resemble journalistic publications from which readers expect unbiased, objective reporting. This article focuses on the editors of these corporate publications, who must take into account the rules and norms of two different fields …
The Finnish pulp and paper industry: a case study in media as stakeholder
1998
Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.
A socio-bibliometric analysis of the Clínica y Salud professional journal
2019
RESUMEN El artículo realiza un análisis bibliométrico de la revista Clínica y Salud, editada por el COP-Madrid. Se construyó una base de datos relacional que permite analizar autores, instituciones, género, temáticas e impacto en las bases de datos de la Web of Science. Los resultados permiten observar el incremento de la cooperación internacional y la existencia de un grupo reducido de autores muy productivos en grupos de colaboración próximos al equipo editorial. Abierta al mundo profesional y a la práctica privada o por cuenta ajena, encuentra un eje vertebrador institucional que incluye un pequeño grupo de universidades españolas y que vincula universidades y centros extranjeros, sobre …
Un análisis sociobibliométrico de la revista profesional Clínica y Salud
2019
espanolRESUMEN El articulo realiza un analisis bibliometrico de la revista Clinica y Salud, editada por el COP-Madrid. Se construyo una base de datos relacional que permite analizar autores, instituciones, genero, tematicas e impacto en las bases de datos de la Web of Science. Los resultados permiten observar el incremento de la cooperacion internacional y la existencia de un grupo reducido de autores muy productivos en grupos de colaboracion proximos al equipo editorial. Abierta al mundo profesional y a la practica privada o por cuenta ajena, encuentra un eje vertebrador institucional que incluye un pequeno grupo de universidades espanolas y que vincula universidades y centros extranjeros,…
Opportunities for Strategic Public Relations : Evaluation of International Research and Innovation Project Dissemination
2018
Abstract European industry, academia and potential end users for future solutions are widely involved in applying for European Union (EU) funding of research and innovation and implementation of the projects. Funding instrument requirements emphasise the influence of skills and know-how of these project consortia professionals. This chapter proposes a co-creative model for communication and dissemination, or project PR, based on the experiences of both planning and coordinating dissemination activities of three EU funded projects. Multidisciplinary international project Public Relations (PR) offers strategic opportunities for PR professionals. The model employs the co-creation methods based…
Narrative Start-up Identity Construction as Strategic Communication
2022
In this qualitative case study, positioning itself within the social constructionist approach, we aimed to investigate and interpret identity narration and organizational identity in strategic external and internal communication at the health technology startup company Naava Group Oy. By analyzing three different datasets (Twitter, blog posts, and interviews), we examined how organizational identity was emerged and which way it was strategic in storytelling and narratives. The results indicate that the startup's strategic social media identity storytelling seemed strategically crafted, as various voices were detected to narrate the same stories that repeated the same narrative content. The …
Country images and identities in times of populism: Swiss media discourses on the ‘stop mass immigration’ initiative
2020
The construction of certain country images and identities is traditionally studied in relation to public diplomacy, strategic communication and nation branding practices of state and non-state actors. However, we notice the increased instrumentalization of country images and identities in debates on issues beyond strategic promotional practices, such as those articulated around elections, referendums or migration. We analyse how Swiss media constructed Switzerland's image and identity in the debate following the 2014 referendum on ‘stop mass immigration’ initiative, in times of populism, a communication phenomenon and ideology discursively articulated by political and media actors. Thus, w…